Company News, Marketing News

Affresh Appliance Care Steps Up Marketing with Amazon Show ‘Hollywood Houselift with Jeff Lewis’

Whirlpool-owned cleaning brand will be integrated into the show's second season.

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By: Christine Esposito

Editor-in-Chief

The Affresh appliance care line—owned and distributed by appliance giant Whirlpool Corporation—is ready for its close-up, so to speak. The line of speciality cleaning products will be showcased in the new season of “Hollywood Houselift with Jeff Lewis.” The 10-episode season, which will air on streaming service Amazon Freevee, will be available on Wednesdays starting on December 6. Product integration is part of the brand's marketing push. In addition, Amazon Ads also created...

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